SOCIAL MEDIA MANAGER
Position Title: Social Media Manager
Location: Byron Bay, NSW
Reports to: Senior Marketing Manager
Salary: $100k + super
About the Role
We’re looking for a Social Media Manager to lead and grow the online presence for a client that is a premium, active lifestyle and adventure-focused brand. This is a hands-on role for someone who is creative, strategic, and passionate about connecting with an active, outdoors-loving community. You’ll be responsible for developing content, engaging audiences, and driving campaigns that resonate with people who love sport, adventure, and the outdoors.
Interested? Email your CV to amelia@whointhezoo.com.au or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Amelia
Job Code: 1466382
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
Strategy & Planning
- Develop and execute social media strategy aligned with business goals
- Set KPIs and success measures for each platform
- Manage content calendars for ongoing and campaign activity
- Plan social campaigns around product launches, events, and seasonal moments
- Ensure consistency of tone, style, and messaging across all channels
- Provide recommendations to optimise performance Content & Publishing
- Lead content creation from briefing through publishing
- Create and curate engaging content across social channels
- Work with community partners, ambassadors, and contributors on content
- Assist with editing written, photo, and video content
- Maintain organised content libraries Community & Engagement
- Own community management, including tone of voice and response standards
- Engage with audiences across social platforms and relevant online communities
- Monitor and respond to comments, messages, and enquiries promptly
- Escalate issues as needed Campaigns, Events & Activations
- Coordinate and amplify social campaigns
- Support live coverage at events and activations
- Capture content at events in collaboration with the wider team
- Support partners with social best-practice guidance
- Ambassador & Partnership Programs
- Manage ambassador, influencer, and partner programs
- Coordinate content projects and track performance
- Ensure compliance with any endorsement or disclosure guidelines Performance & Optimisation
- Track and report on social performance and KPIs
- Analyse data and insights to optimise strategy
- Deliver regular reporting with actionable recommendations
REQUIREMENTS +
Skills & Experience
- 7+ years in social media or content roles
- Strong knowledge of Instagram, TikTok, YouTube, LinkedIn, and Meta platforms
- Proven results in engagement, growth, traffic, or awareness
- Excellent copywriting and visual storytelling skills
- Experience with video/photo editing and social management tools
- Highly organised, proactive, and detail-oriented
- Background as a sporty, outdoorsy person with a passion for adventure and active lifestyles is essential.