SOCIAL MEDIA & CONTENT MANAGER
Location: Kingsgrove, Sydney, NSW
Employment: Full-time
About the Business
This is a growing global fashion brand known for elevated styling, trend-led collections, and a community-driven approach. With teams in Sydney and the US, they create fashion content that connects with audiences, drives engagement, and builds long-term brand loyalty. The business works closely with its Founder to shape creative direction and deliver impactful campaigns across multiple markets.
About the Role
They are seeking a creative and strategic Social Media & Content Manager to lead and elevate their digital presence.
Reporting to the Founder, this is a hands-on, on-camera role where the individual will own social media channels end-to-end, from strategy and planning through filming, editing, publishing, and community engagement. They will collaborate with internal teams in the US and external brand partners to deliver high-quality, styling-led content that reflects the brand’s aesthetic and resonates with a global audience.
Why Join
Work closely with the Founder and help shape the creative direction of the brand
Be part of a fast-growing, global fashion business
Hands-on role with regular shoots and content creation
Opportunity to travel to the US for campaigns and collection shoots
Make a visible and meaningful impact quickly
Note: This is a full-time position. Applicants must have Australian citizenship or permanent residency.
Interested? Email your CV to amelia@whointhezoo.com.au or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Amelia
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Execute a social media and content strategy focused on brand growth, engagement, and conversion
- Manage social platforms including Instagram, TikTok, Facebook, and Pinterest
- Create high-quality photo, video, and written content, including filming, editing, and publishing
- Plan content calendars for product launches, seasonal drops, campaigns, and promotions
- Confidently appear on camera for styling series, trend-led content, product storytelling, and behind-the-scenes footage
- Produce styling-based content such as try-ons, outfit formulas, trend edits, and product features
- Source, brief, and manage creators and UGC to support content output and campaigns
- Build and nurture the online community through comments, DMs, and interactive content
- Monitor performance, analyse insights, and optimise content based on data and platform trends
- Collaborate across international teams to ensure aligned messaging and execution
REQUIREMENTS +
- Proven experience in social media and content creation, ideally within fashion, retail, or lifestyle
- Strong understanding of Instagram, TikTok, Pinterest, and Facebook
- Comfortable and confident being on camera regularly
- Strong video-first skill set including hooks, trends, storytelling, filming, and editing
- Strong aesthetic eye with the ability to create elevated, on-brand content
- Experience using tools such as CapCut, Canva, Adobe Suite, or similar
- Highly organised, self-directed, and able to manage multiple projects
- Ability to work collaboratively across international teams
- Genuine passion for fashion, styling, and content that drives engagement and sales
Bonus Points
- Experience creating styling-focused content such as try-ons and outfit edits
- Proven track record of growing a fashion brand’s social presence or driving conversions through content
- Basic understanding of paid social creative or Meta Ads