DIGITAL MARKETING MANAGER | SYDNEY | HYBRID | HAIRCARE
An exciting opportunity has opened for an experienced Digital Marketing Manager to lead end-to-end digital growth for a fast-growing beauty brand.
This role owns performance marketing, CRM, website optimisation, and campaign execution, with a strong focus on revenue growth, conversion optimisation, and bringing paid media capabilities in-house. You’ll work closely with creative, social, eCommerce, and development teams to deliver high-impact digital campaigns across key trading periods and BAU activity.
This is a hands-on, strategic role suited to someone who thrives in high-growth, fast-paced environments.
Interested? Email your CV to melissa@whointhezoo.com.au or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Mel
Job Code: 1398591
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
Digital Strategy & Campaign Leadership
- Develop and execute high-level digital marketing strategies across major trading moments (e.g. Black Friday, Cyber Monday, Boxing Day, Afterpay Day).
- Own campaign planning end-to-end, including timelines, asset briefs, delegation and execution.
- Plan and implement promotional strategies including gift-with-purchase (GWP) and conversion-driven offers.
- Maintain always-on strategic planning across both promotional and non-promotional periods to drive revenue and engagement.
Paid Performance Marketing
- Bring paid performance marketing in-house from external agencies.
- Develop, manage and optimise paid campaigns across Meta, Google, TikTok, Snapchat, Pinterest and Bing.
- Manage budgets and continuously optimise spend to maximise ROAS and efficiency.
Creative & Content Collaboration
- Lead creative strategy for paid digital advertising.
- Collaborate closely with designers, video editors and creatives to produce high-performing ad content.
- Ensure creative aligns with performance insights and brand positioning.
SEO & Content Optimisation
- Develop and execute SEO strategies to drive organic traffic growth.
- Partner with content teams to ensure SEO best practices are embedded across all website content.
- CRM: Email, SMS & Push
- Oversee email, SMS and push notification strategy and execution.
- Manage and optimise BAU flows and campaign activity to drive retention and LTV.
Analytics & Reporting
- Track and report on performance using tools such as Shopify Plus Analytics, Google Analytics and Supermetrics.
- Deliver regular insights and recommendations to inform strategy and optimisation.
- Continuously monitor, analyse and improve campaign performance.
Website & Conversion Optimisation
- Own website updates for campaigns and BAU content.
- Drive CRO initiatives to improve UX and conversion rate.
- Lead UI/UX optimisation projects in collaboration with developers and designers.
- Plan and execute A/B testing and site experimentation.
Budget & Stakeholder Management
- Own and manage the digital marketing budget.
- Allocate spend strategically based on performance and commercial priorities.
- Work closely with internal stakeholders to ensure aligned, integrated marketing execution.
REQUIREMENTS +
Skills & Experience
- Proven experience in a Digital Marketing or Performance Marketing Manager role within eCommerce or DTC.
- Strong hands-on experience across paid media, CRM, SEO and website optimisation.
- Advanced knowledge of platforms including Shopify Plus, Google Analytics, Klaviyo and major ad platforms.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Experience leading CRO, UI/UX improvements and website testing initiatives.
- Excellent project management and organisational skills.
Personal Attributes
- Highly motivated, proactive and commercially minded.
- Strong communicator and collaborator.
- Comfortable working under pressure in fast-paced environments.
- Detail-oriented with a strategic, growth-focused mindset.