SHOWROOM MANAGER WITH PR &EVENTS | PREMIUM FASHION | SYDNEY
This is a unique opportunity for an organised and proactive individual to step into a multifaceted Showroom Manager role that sits at the intersection of PR, sales, events, and eCommerce. More than just overseeing a beautiful and well-curated showroom space, this role offers the chance to build strong industry relationships with media, stylists, and influencers, while gaining hands-on experience across PR campaigns, influencer outreach, and talent gifting. You'll work closely with senior communications leaders, support the execution of brand events, and contribute to content, community engagement, and shoot coordination across social and eCommerce platforms. With exposure to multiple departments and a broad scope of responsibilities, this role is perfect for someone looking to grow their skills in fashion communications, PR strategy, and brand experience, all while being a key representative of the brand.
If you're interested in hearing more about this position, please send your CV to Maisy@whointhezoo.com.au to organise a confidential chat.
Hiring Consultant: Maisy Staden
Please note only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
Showroom
- Ensure management of well-maintained showroom. Uphold standards of cleanliness, ensure collections are steamed, merchandised and correctly displayed at all times
- Management of seasonal sample change-over – proficient coordination of handover of samples between departments and stocktake. Archive old collections, unbox and set-up new collections accordingly
- Work with PR Manager and Head of Communication to define and appropriate media and talent dressing target lists for collection loans, seasonally
- Daily liaison with PR Manager in relation to samples, image requests, look books
- Establish relationships with media assistants, stylists, fashion assistants and talent for loaning
- Pro-actively and re-actively support fulfillment of PR requests from media/talent/influencers
- Coordinate delivery and return of all sample requests via excel sample tracking system
- Booking couriers in a timely manner as required
- Organisation of appointments to the showroom
- Once approved via PR team, manage any store loans or gifting from store – liaise between stores and talent/stylist where required
- Management of international sample sets to UK and US agencies. Ensure stock-take, confirm receipt of collections. Oversee the return of old collections to head office for archiving
- Maintain and develop best-practice guidelines for packing and VM of sample loans for talent and media. Ensure agencies are clear on guidelines for any and all sample send outs to press & talent
- Support the facilitation of any/all ad-hoc gifting request to media & talent – domestically & internationally.
Sales Support
- Preparing shootlist prior to each photoshoot
- As samples are received, completion of the SMS tracker needs to be updated before each new collection, and updated when required
- After updating the SMS tracker, preparing packages for international and local sales agents
- Fulfil our retail partners image upload requirements prior to each drop
Admin
- Management of PR database
- Monitor all media / social outlets for secured press & social results
- Daily/weekly clippings (media / social) – ensure results are saved accordingly
- Support reporting across PR team
- Research and gain knowledge of evolving talent / media contacts – upward manage opportunities to team
- Assist team with project coordination – admin elements to include but not limited to: RSVP management, media database management, social media & press clipping, logistics, event FOH attendance
- Assist with Press Showings
- Assist with domestic events
eCommerce & Social Media
- Social media community management for both TikTok and Instagram, including commenting on tagged photos and liking posts, + engaging with UGC, each day
- Replying to all stories the brand is tagged in
- Uploading ‘as seen on’ content to Pinterest, managing new season content uploads to Pinterest.
- Working in conjunction with eCommerce Coordinator to ensure samples are ready for photoshoots, along tracking items where necessary.
- Working in conjunction with eCommerce Coordinator in creating a shoot tracker for each season and each eCommerce shoot.
- Work closely with the eCommerce team for all styling requirements
REQUIREMENTS +
- Previous experience in retail is highly valued
- Ability to collaborate cross functionally with all teams
- Extremely well-organised, neat, methodical, and efficient.
- Strong initiative and follow through to make sure all tasks are taken to full completion
- A demonstrated understanding of PR and how the flow of samples is critical to the process
- Ability to work in a fast-paced environment meeting tight deadlines
- Excellent prioritizing and time management
- Discreet, professional, and articulate, with excellent communication skills.
- Proficient in Outlook, Microsoft Word, Excel, and other Microsoft Office applications.
- Experience using AP21