GENERAL MANAGER - GROWTH & MARKETING
Global Fashion Brand | Sydney Inner City | Senior Leadership Team
Your next big move: the commercial engine behind a brand going global.
Our client is a much-loved Australian fashion label with a loyal international following. They're entering their next stage of global growth and need a commercially sharp leader to drive it.
This is a senior leadership role reporting directly to the CEO and CFO. Marketing and global ecommerce sit at its core, and you'll have a broad mandate to align Marketing, Ecommerce, Sales, Product and Operations around one growth plan.
Why this one
You'll get real influence, a seat at the leadership table, and the chance to shape the people, systems and structure behind a brand's global next chapter.
Apply now or reach out to the WITZ team for a confidential conversation. All enquiries are handled with complete discretion.
Interested? Email your CV to Sally@whointhezoo.com.au or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Sally Tredinnick
Job Code: 1691035
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Global growth strategy, set with the CEO and CFO and broken down into clear annual, quarterly and weekly priorities.
- Leadership of the marketing team across brand, content, social, CRM, loyalty, affiliate and influencer.
- Global ecommerce growth, including traffic, conversion, AOV, repeat purchase and LTV across key international markets.
- Paid digital strategy across Meta, Google and TikTok, plus agency management and performance.
- Retention, including EDM, automated journeys, segmentation and loyalty.
- Cross-functional accountability, helping Heads of Department turn company goals into results.
REQUIREMENTS +
- Senior marketing, growth or ecommerce leadership in a consumer brand.
- A track record of scaling a brand through global ecommerce, ideally including the US.
- Fluency in CAC, ROAS, MER and LTV, and the ability to talk brand and creative just as easily.
- A strong commercial and financial head, comfortable working closely with a CFO.
- Experience building high-performing teams and working directly with founders or CEOs.
- Fashion, beauty, lifestyle or premium consumer experience, which is highly regarded.