PERFORMANCE MARKETING MANAGER | BEAUTY UNICORN BRAND ON THE RISE!
Beauty Ecommerce | Global Growth | Meta + Google + TikTok
We’re looking for an experienced Performance Marketing Manager who wants to own paid acquisition, make data-driven decisions and directly influence the growth of a fast-scaling beauty e-commerce brand.
You’ll take ownership of performance marketing across Meta, Google and TikTok, driving customer acquisition, revenue growth and profitability across Australia, the US and UK.
Working closely with the Head of Digital & Ecommerce, you’ll be responsible for scaling campaigns, optimising performance and identifying new opportunities to grow the business.
THE OPPORTUNITY
You will:
Develop and execute the paid media strategy across Meta, Google and TikTok
Plan, launch, scale and optimise campaigns against customer acquisition, revenue and profitability targets
Manage significant advertising budgets, forecasting and budget allocation to maximise ROAS, MER and marketing efficiency
Build and optimise campaign structures, audiences, bidding strategies, creatives and landing pages
Manage full-funnel acquisition strategies across prospecting, remarketing and conversion campaigns
Analyse campaign performance and provide regular insights, reporting and recommendations
Use data to identify growth opportunities and continuously improve campaign performance
Partner with the Head of Digital and Social team to identify winning creative formats and brief high-performing assets
Stay ahead of platform updates, trends and new advertising opportunities
WHY THIS ROLE?
This is an opportunity to take ownership of a high-growth channel and have a direct impact on the next stage of an ambitious global beauty brand.
If you’re a performance marketer who thrives on data, creativity and commercial results, we’d love to hear from you. Email shellie@whointhezoo.com.au
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Shellie Flude
Job Code: 1687096
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
TIKTOK SHOP & CREATOR-LED GROWTH A key focus of this role will be growing TikTok as a revenue channel. You will have experience with:
- Running TikTok Shop Ads and Shop campaigns
- Driving TikTok Shop sales and GMV growth
- Integrating paid media with creator content and affiliate campaigns
- Understanding TikTok Shop attribution, reporting and promotional opportunities
REQUIREMENTS +
You’re a commercially minded performance marketer who enjoys owning results and finding opportunities to scale. You don’t wait to be told what to optimise, you use data, testing and insights to make informed decisions and drive growth. You’ll ideally have:
- 3–5+ years’ experience managing paid media for e-commerce brands
- Strong hands-on experience across Meta Ads Manager, Google Ads and TikTok Ads Manager
- A proven track record of scaling paid media campaigns and improving commercial outcomes
- Experience launching and managing campaigns across international markets, particularly the US and UK
- Strong understanding of e-commerce growth, attribution and conversion optimisation
- Experience with creative testing, audience segmentation and performance analysis
- Strong analytical, commercial and communication skills
- Beauty, skincare, wellness, fashion or consumer product experience is highly desirable