SOCIAL MEDIA DIRECTOR | BEAUTY AND WELLNESS
Our client is an Australian skincare technology brand bringing clinic-grade tools into everyday skincare routines at home.
With a growing global retail presence, the business is entering an exciting phase of expansion across Australia, the US and international markets.
About the Role
We’re looking for a highly creative, social-first Social Media Manager to own and grow the brand’s social presence.
This is a hands-on role for someone who instinctively understands what makes people stop scrolling, watch, share and engage. You’ll take ideas from concept through to creation and execution, working across content, graphic design, influencers, product launches and campaigns.
You’ll also play a key role in shaping how the brand looks, feels and shows up across social as the business continues to grow globally.
About You
You’re a creative thinker, strong storyteller and social native with a great visual eye. You understand that great social content isn’t just about looking good, it needs to make people stop, watch, share and engage.
Experience within beauty, skincare, fashion or a fast-growing consumer brand will be highly regarded.
Why This Opportunity?
This is an exciting opportunity to join a fast-growing Australian brand at a pivotal stage of its global growth.
You’ll have genuine ownership of the social presence, the freedom to bring creative ideas to life and the opportunity to help shape the digital identity of a brand with ambitious international plans.
If you’re creative, social-obsessed, and love creating content that people actually want to watch, we’d love to hear from you. Email shellie@whointhezoo.com.au
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Shellie Flude
Job Code: 1682343
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Own the social channels, content calendar and day-to-day social strategy.
- Develop engaging content around product launches, collections, campaigns and cultural moments.
- Create a mix of elevated and low-fi content, including Reels, TikToks, Stories, BTS and product demonstrations.
- Shoot, edit and produce social-first photo and video content.
- Create graphic assets using Canva and Adobe Creative Suite.
- Edit short-form video using CapCut and Adobe.
- Stay ahead of social trends and translate them into relevant, on-brand content.
- Build and manage influencer and creator relationships, including gifting and content opportunities.
- Assist with social shoots, including moodboards, storyboards and creative direction.
- Monitor social performance, engagement, follower growth and content trends.
- Use insights and performance data to continually improve the content strategy.
- Ensure everything published is consistent with the brand’s premium visual identity and creative direction.
REQUIREMENTS +
- Experience managing social media for a consumer, beauty, skincare, fashion or lifestyle brand.
- A strong understanding of Instagram and TikTok.
- Proven experience creating both polished and native, low-fi social content.
- Strong skills across CapCut, Canva and Adobe Creative Suite.
- Experience working with influencers and creators.
- A strong understanding of social trends and what drives engagement.
- A highly creative approach with the ability to turn ideas into content quickly.
- Excellent attention to detail and a strong visual eye.
- The ability to manage multiple projects and work autonomously in a fast-paced environment.