CRM MANAGER | MAT LEAVE COVER | FASHION
This is part-time 3 days per week!
A leading fashion brand is seeking a commercially minded CRM Manager to join the team on a maternity leave contract. This role will own and execute the brand’s email and SMS strategy across multiple markets, with a strong focus on driving revenue, customer engagement, and retention through highly targeted lifecycle communications.
Working closely with ecommerce, digital marketing, and creative teams, the successful candidate will manage end-to-end CRM activity including campaign deployment, audience segmentation, automation, reporting, and optimisation.
This is an exciting opportunity for a data-driven CRM professional looking to join a growing fashion brand with a strong customer focus and collaborative culture.
Interested? Email your CV to melissa@whointhezoo.com.au or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Melissa
Job Code: 1613311
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Build, test, and deploy email and SMS campaigns across key trading moments, product launches, and promotional periods.
- Manage customer segmentation strategies using behavioural, transactional, and demographic data to deliver personalised communications.
- Own and optimise lifecycle automation flows including welcome journeys, post-purchase, cart abandonment, browse abandonment, win-back, and retention campaigns.
- Analyse campaign and automation performance across key CRM metrics including open rate, click-through rate, conversion, revenue contribution, and retention.
- Conduct A/B testing across subject lines, content, send times, CTAs, and audience groups to improve performance outcomes.
- Support subscriber growth initiatives across email and SMS including lead generation, sign-up optimisation, and acquisition strategies.
- Collaborate cross-functionally to ensure CRM activity aligns with broader ecommerce, marketing, and trading initiatives.
- Maintain best practice across deliverability, consent management, compliance, and database health.
REQUIREMENTS +
- Proven hands-on CRM experience across email and SMS marketing within a retail, DTC, or omnichannel environment.
- Strong experience using Klaviyo including campaign builds, segmentation, automation flows, and reporting.
- Commercially driven with the ability to connect CRM performance directly to revenue outcomes and customer retention.
- Strong analytical skills with experience using GA4, Looker Studio, and ecommerce reporting tools.
- Deep understanding of customer lifecycle marketing, personalisation, and automation strategy.
- Excellent attention to detail with strong written communication and campaign QA skills.
- Able to manage multiple priorities in a fast-paced environment while working collaboratively across teams.