The Aussie Brand That Reinvented Socks and Sustainability – Meet Paire AU
Meet the Brand
What do you get when two friends question everything about the way fashion is made?
You get Paire Australia — a brand flipping the industry inside out.
From stink-free socks to corn-waste activewear, Paire isn’t just making clothes — they’re making a statement.
Read more to meet the brand that’s changing fashion from the fibre up!
What if your lingerie could tell a story?
Syrup Underwear is a Byron Bay label creating intimate, handmade pieces from vintage and deadstock lace — founded by model-turned-designer Tegan Dermek, and built with purpose from the very first stitch.
What Makes It Interesting
"Why hasn’t fabric evolved in decades?"
About Paire:
Founded by best mates Nathan Yun & Rex Zhang in 2020
Vision: Build better basics through better fabrics
Mission: Rethink fashion’s foundations — starting with socks
From there? A full lifestyle range, built with sustainability and comfort in mind.
The Problem They Noticed
Fast fashion was booming, but comfort, quality, and ethics were missing.
Fabric tech hadn’t evolved in decades. Even socks — the most basic of basics — were full of problems:
They slipped
Smelled
Wore out
Got too hot or too cold
From One Pair to a Full Revolution
They started small, with one perfect product:
The stink-free sock!
Made with CoolBlend™, their own fabric blend of Aussie merino wool + GOTS-certified organic cotton:
Odour-resistant
Temperature-regulating
Supportive & durable
That one sock proved their point:
Better materials = better basics.
From there, Paire expanded into 60+ products, from tees and loungewear to underwear and activewear — all made with 7+ custom, sustainable fabrics.
Designed to last. Built to feel good. Made for the planet.
Big Impact. Bigger Innovation
By inventing CoolBlend™ and BioFlex™, the brand offers:
Odour-resistant, temperature-regulating fabrics
Biodegradable and recycled-material alternatives
BioFlex™, made with 50% corn waste, replaces virgin nylon/polyester, reducing reliance on fossil-fuel-based fibres.
A better product. A cleaner planet.
Why It Matters
Paire is proof that textile innovation — starting at the fibre level — can drive systemic change:
Healthier products
Less pollution
A cleaner future
They’re proving that sustainability, comfort, and growth can co-exist.
How YOU Can Make a Difference
Support slow fashion. Start small.
Shop with intention
Follow brands who prioritise people & planet
Share stories that inspire mindful change
Because what you wear... matters!
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