Fashion That Does Good: Spotlight on R.M. Williams

 

Fashion Brands Making a Positive Impact

At Who In The Zoo, we love brands that do good.
The fashion industry has the power to drive real change — from protecting the planet to empowering communities.

This week’s spotlight: R.M. Williams
An Australian icon making a difference through sustainability, craftsmanship, and community empowerment.

Here’s how they’re leading the way:

Better Materials

  • Uses environmentally responsible leather

  • FSC-certified packaging

  • Exploring plant-based leather alternatives

Repair & Resole Program

  • Extends the lifespan of boots

  • Reduces fashion waste

  • Promotes a circular economy

B Corp Certified

  • Holds one of the highest sustainability standards in fashion

Impact:

  • Less waste

  • Lower carbon footprint

  • A move toward eco-friendly fashion

Sustainability That Lasts

Local Manufacturing

  • Keeps production in Australia

  • Supports jobs and local artisans

Skills & Training

  • Reintroduced a leather production course

  • Preserves traditional craftsmanship

Ethical Supply Chain

  • Partners with climate-positive cotton farms

  • Works with sustainable material suppliers

Impact:

  • Supports skilled workers

  • Ensures fair labour

  • Preserves heritage craftsmanship

Investing in People & Craftsmanship

When you choose sustainable brands, you invest in longevity, ethical craftsmanship, and eco-friendly practices.
Thoughtful choices help reduce waste, support local artisans, and create a better future for fashion.

Small Choices, Big Impact.

 
 
Jahzel Christi LamigComment