Is LinkedIn turning into just another social media platform?

 

At Who in the Zoo, yes, we use AI too. It helps us brainstorm, structure ideas, and move faster. But we don’t post for the algorithm...

We post for YOU. Our community.

We listen, we observe, and we create content based on what you actually want to see.

And that includes calling out something a little too common lately:
👉 LinkedIn profiles that all sound the same.

If your profile is packed with the same overused buzzwords as the next person, it might be time for a refresh. In a world flooded with sameness, your story is what stands out. This will help you:
✨ Ditch the clichés
✨ Stand out (for the right reasons)
✨ And learn what words you should stop using in your LinkedIn profile

The Problem

Let’s be real:
Most LinkedIn profiles sound like they were written by ChatGPT on autopilot.

Bland.
Overused.
Forgettable.

And in a world where AI is everywhere, individuality is your last advantage.

The Repeat Offenders

These are the top 10 most-used words on LinkedIn:

  • Specialized

  • Experienced

  • Leadership

  • Skilled

  • Passionate

  • Expert

  • Motivated

  • Creative

  • Strategic

  • Successful

These words don't make you stand out. They make you invisible.

Why It Doesn’t Work

Using words like “motivated” or “strategic” without context is like saying:
“I’m tall” in a crowd of tall people.

It doesn’t tell your story.

In 2025, uniqueness isn't just nice — it’s necessary.

What AI Has to Do With It

With generative AI tools writing faster than ever, profiles are starting to sound the same.

The danger?

  • AI can replicate information.

  • It cannot replicate your lived experience.

Your voice is what cuts through the noise.

What To Do Instead

  • Be specific.

  • Tell your story.

  • Share real results.

Talk about the moment you changed careers.
Mention the campaign you nailed.
Own the quirky passions that shaped your path.

That’s what makes you memorable.

Show, Don’t Tell

Don’t say:
“I’m a creative, strategic leader.”

Do say:
“I led a rebrand that doubled engagement in 3 months, driven by a fresh content strategy and a TikTok experiment that actually worked.”

Let Personality In

The future of work isn’t just about skills —
it’s about being human.

  • Share what drives you.

  • Talk about the causes you support.

  • Mention that you’ve run five marathons.

Yes, it belongs on LinkedIn.
Because you belong on LinkedIn.

Remember This

AI can help you write.
But if everyone relies on it too much, LinkedIn will become a wall of sameness.

Your individuality is now your most valuable asset.
Use it well.

Ditch the buzzwords.
Tell real stories.
Use AI — don’t become it.
Make your profile sound like you.

Want more human-first career advice?

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for insights that support your career, mindset, and next big move.

 
Jahzel Christi LamigComment