MARKETING MANAGER | BEAUTY | SYDNEY
We’ve partnered with an iconic global beauty brand with a strong presence across the US, UK, and Australia. They’re now seeking an experienced Marketing Manager to join their team and hit the ground running!
Reports to: General Manager
Hiring Consultant: Mel
Job Code: 1152973
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
AU D2C
- Own the Australian D2C promotional calendar, driving localised sales events and supporting key campaign moments.
- Collaborate with the Brand Marketing team to develop creative assets for paid media and local market activations (approx. five per month).
- Build and optimise localised landing pages for major campaigns (e.g., The Archive Podcast).
- Support retention efforts through tailored EDMs, loyalty campaigns, and creative development for major events (e.g., Grand Finals promotion).
- Lead quarterly cross-brand collaborations and gift-with-purchase activations (e.g., SIMKA).
AU Wholesale
- Oversee wholesale promotional planning, sales reporting, and ongoing communication with key accounts.
- Partner with the global team to document and communicate all AU wholesale promotions, both planned and ad hoc.
- Attend market meetings and assist retail partners such as David Jones and Adore Beauty with activations, events, and sampling initiatives.
- Develop and deliver seasonal retail kits (e.g., Mother’s Day, Holiday).
- Manage visual merchandising materials, ensuring strong in-store visibility and optimal product placement.
- Support retail partner websites with product launches, vendor onboarding, PDP updates, and NLF form submissions.
- Maintain the Australian wholesale digital asset library.
- Coordinate monthly EDMs and training materials for retail partners.
- Prepare and present monthly performance recaps for major accounts (e.g., DJs, Atomica, Oz Hair, Adore Beauty).
- Oversee retail partner ad accounts (e.g., The ICONIC, GFG) to ensure alignment and effectiveness.
- Develop briefs for all digital and creative asset needs.
Reporting
- Track and analyse key site performance metrics (traffic, conversion, AOV, ROAS) and share actionable insights with the wider team.
REQUIREMENTS +
- Proven experience managing D2C promotional calendars, paid media creative, and campaign localisation for the AU market.
- Skilled in driving customer retention and loyalty programs, including EDMs, creative briefing, and consumer activations.
- Experienced in partnering with leading Australian retailers (David Jones, Adore Beauty, Oz Hair & Beauty, etc.).
- Strong background coordinating wholesale promotional calendars, reporting, and retailer partnerships.
- Hands-on experience delivering retail activations, seasonal kits, and visual merchandising materials.
- Beauty, Hair, Wellness or FMCG experience essential.