SOCIAL AND CONTENT DIRECTOR | RELOCATE TO LA
Step into a role where culture meets creativity, and strategy meets storytelling. Our client is a globally recognized fashion brand with a massive social footprint and a reputation for setting trends is seeking a visionary Director of Social & Content to define how the brand shows up online. This is more than a leadership role; it’s a chance to shape the future of fashion content across platforms, communities, and cultural moments.
About the Role:
As Director of Social & Content, you’ll lead the charge in crafting a digital experience that’s as dynamic and diverse as the brand’s community. You’ll oversee social strategy, content creation, influencer partnerships, and community engagement across multiple brand verticals. You’ll build and mentor a high-performing team, drive innovation through AI, and deliver campaigns that spark conversation and drive conversion.
This role is ideal for a strategic leader who thrives in fast-paced environments, understands the pulse of culture, and knows how to turn digital moments into brand-defining movements.
About the Company
Our client is one of the most searched fashion brands in the world, known for its trend-to-market speed, size-inclusive collections, and disruptive social-first approach. With over 40 million followers and a presence in music, pop culture, and global fashion conversations, this brand is not just part of the zeitgeist; it drives it.
From viral campaigns to chart-topping shoutouts, its influence spans Women’s, Men’s, Kids, Beauty, and more. The brand’s identity is bold, inclusive, and unapologetically fast-moving, just like its audience.
If you're interested in hearing more about this position, please send your CV to amelia@whointhezoo.com.au to organise a confidential chat.
Hiring Consultant: Amelia
Job Code: 1054664
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Develop and execute global social media strategies across all major platforms and brand divisions
- Lead content ideation, production, and performance analysis-from quick-turn creator assets to polished campaigns
- Build and scale influencer and creator partnerships, including co-creation and gifting programs
- Drive integrated campaign planning for product launches, seasonal drops, and cultural tentpoles
- Leverage AI tools to streamline workflows and generate innovative content formats
- Cultivate a loyal digital community through real-time engagement and trend responsiveness
- Mentor and lead a cross-functional team of strategists, creators, and community managers
- Collaborate with executive leadership and cross-functional teams to align brand storytelling
REQUIREMENTS +
- 10–12+ years of experience in fashion, social media, content strategy, and merchandising
- Proven success in leading content and social teams in a high-growth environment
- Deep creative direction skills and a strong eye for brand identity and cultural relevance
- Expertise in influencer marketing and creator partnerships
- Fluency across all major platforms and emerging digital formats
- Strong analytical mindset with performance-driven decision-making
- Passion for fashion, storytelling, and community building