DIGITAL MARKETING | BEAUTY
Ready for your next move in beauty? We’re partnering with a growing beauty eCommerce brand to find a hands-on Digital Marketing Manager to drive digital growth across international markets.
Working closely with the Managing Director, you’ll own performance across paid media, CRM and eCommerce, combining creative thinking with commercial strategy to drive customer acquisition, retention and profitable growth.
This is an opportunity to make a real impact, with the autonomy to test new ideas, optimise performance and help shape the brand’s digital strategy.
Beauty industry experience is highly desirable, although candidates from fashion and adjacent consumer brands with strong eCommerce results will also be considered.
This is a hands-on role: you must have personally managed paid media campaigns rather than exclusively overseeing agencies or external media buyers.
Why join?
Work with a growing beauty brand expanding across international markets.
Partner directly with the Managing Director and influence commercial strategy.
Take ownership of digital performance and bring new ideas to life.
Collaborate with creative, partnerships and technical specialists in a supportive team.
If you’re passionate about beauty, love performance marketing and want to make a tangible impact on eCommerce growth, we’d love to hear from you. Email shellie@whointhezoo.com.au
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Shellie Flude
Job Code: 1698204
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Paid Media: Personally manage and optimise Meta and Google Ads campaigns, driving profitable growth through creative testing, budget optimisation and performance analysis.
- Creative & Campaigns: Partner with creative and partnerships teams on campaign briefs, product launches, promotions and performance-led creative testing.
- CRM & Retention: Lead email and SMS strategy, segmentation and lifecycle campaigns to increase repeat purchasing and customer lifetime value.
- eCommerce & CRO: Optimise the Shopify customer journey, improving conversion across landing pages, product pages and checkout.
- Growth & Insights: Track commercial performance, identify opportunities and experiment with AI tools and emerging advertising channels.
REQUIREMENTS +
- Recent in-house experience within eCommerce, ideally in beauty, haircare, skincare or cosmetics.
- Strong, hands-on experience personally managing Meta Ads, with an understanding of Andromeda and creative testing.
- Confident across Google Ads, including Search, Shopping and Performance Max.
- Commercially minded, with a strong understanding of acquisition costs, ROAS, profitability and customer retention.
- Experience with email marketing platforms such as Klaviyo, alongside Shopify and GA4.
- Analytical, proactive and comfortable balancing strategy with hands-on execution.