BRAND & MARKETING MANAGER | PREMIUM BABY BRAND | THE SHIRE (HYBRID)
This is a newly created senior leadership opportunity reporting directly to the Founder of a fast-growing premium baby brand.
We're looking for a commercially minded Brand & Marketing Manager who is passionate about building brands that customers genuinely love.
Partnering closely with the Founder, you'll shape the next stage of growth by translating product innovation, brand vision and commercial priorities into a best-in-class marketing strategy. Leading a small, talented creative team, you'll own the marketing calendar, oversee major product launches and ensure every customer touchpoint strengthens the brand's premium positioning.
This is a highly strategic role where you'll influence brand direction, customer experience and commercial performance while supporting the business through its next phase of international growth.
What's on Offer
A senior leadership opportunity reporting directly to the Founder.
The chance to shape the future of a rapidly growing premium consumer brand.
Lead and develop a talented in-house creative team.
Play a key role in international growth and expansion.
Hybrid working arrangement.
A collaborative, creative and supportive culture where your ideas will have genuine impact.
Interested? Email your CV to melissa@whointhezoo.com.au or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Melissa Cliff
Job Code: 1652823
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
Marketing Strategy & Planning
- Develop and own the annual marketing calendar, ensuring launches, campaigns and key brand moments are strategically planned and flawlessly executed.
- Partner closely with the Founder to prioritise initiatives, align marketing activity with business objectives and identify opportunities for growth.
- Collaborate on annual marketing budgets and investment decisions, ensuring spend aligns with commercial priorities and delivers measurable results.
- Develop integrated marketing strategies that drive brand awareness, customer acquisition and retention. Marketing Leadership
- Lead, mentor and develop a growing in-house creative team, providing clear direction, priorities and constructive feedback while fostering a collaborative, high-performing culture.
- Work closely with the Founder to translate creative vision into commercially successful marketing initiatives.
- Build strong cross-functional relationships across the business to ensure marketing supports broader commercial objectives.
- Champion a creative, customer-first culture that encourages innovation and continuous improvement. Brand & Content
- Oversee the planning and execution of major product launches, campaigns and key brand moments from concept through to delivery.
- Guide the creative team in producing premium photography, video and copy that reflects the brand's positioning and values.
- Champion compelling brand storytelling across all channels to strengthen customer loyalty and differentiate the brand within the market.
- Ensure consistency of brand identity, messaging and creative execution across every customer touchpoint. Digital, eCommerce & Performance Marketing
- Partner closely with the Growth/Marketing team to brief and develop creative assets, including imagery, video and copy, to support paid social and performance marketing campaigns.
- Ensure paid media creative aligns with brand standards, campaign objectives and commercial priorities.
- Contribute to the ongoing optimisation of the eCommerce experience, ensuring website content, product storytelling and customer journeys support both brand and conversion.
- Work collaboratively across digital channels to ensure marketing initiatives deliver measurable commercial outcomes. Communications & Customer Experience
- Develop and execute an influencer strategy to build brand awareness, credibility and advocacy.
- Manage relationships with media, PR contacts, brand partners and collaborators.
- Oversee customer-facing communications to ensure a seamless and premium brand experience.
- Identify opportunities to strengthen customer engagement, loyalty and lifetime value. Reporting & Analytics
- Track, analyse and report on marketing performance against agreed KPIs, using insights to inform future strategy and decision making.
- Provide regular commercial reporting to the Founder on campaign performance, channel effectiveness and return on investment.
- Monitor marketing budgets and recommend investment opportunities based on performance.
- Use customer, campaign and market insights to continuously optimise marketing activity and support business growth.
REQUIREMENTS +
You'll come from a premium consumer brand within fashion, beauty, lifestyle, interiors or another product-led business where brand storytelling and customer experience are central to growth. You'll bring:
- Proven experience leading brand and marketing strategy within a premium consumer brand.
- Strong commercial acumen with the ability to balance creativity with measurable business outcomes.
- Experience leading integrated product launches and brand campaigns across multiple channels.
- A strong understanding of digital marketing, eCommerce and performance marketing.
- Experience managing and mentoring creative or marketing teams.
- Exceptional stakeholder management skills, with confidence partnering closely with founders or senior leadership.
- A collaborative, proactive and entrepreneurial mindset with the ability to thrive in a fast-paced environment.