BRAND DIRECTOR | SYDNEY (5 DAYS ON SITE) | GLOBAL WOMENSWEAR
A globally recognised womenswear brand is seeking a Brand Director to lead the next phase of its international brand growth strategy. Operating within a founder-led, fast-paced ecommerce environment, this opportunity sits at the intersection of brand storytelling, commercial performance and cultural relevance.
With a significant global footprint across the US, UK and Australia, the business has experienced substantial growth over recent years and continues to scale both its product offering and internal capabilities. Approximately 75% of revenue is generated through the US market, with the UK representing a major expansion focus moving forward. The business operates multiple international websites and fulfilment centres across key regions, creating a highly dynamic and globally connected trading environment.
The company has evolved rapidly from a digitally-led fashion retailer into a more sophisticated own-brand product business, with strong investment being made across product, brand and customer experience functions. The environment is highly collaborative, entrepreneurial and fast-moving, making it well suited to candidates who thrive within founder-led businesses and enjoy balancing strategic thinking with hands-on execution.
THE ROLE
Reporting into senior leadership, the Brand Director will own the overarching global brand and go-to-market strategy, ensuring all campaigns, launches and brand moments are aligned across Product, Ecommerce, Creative and Marketing teams.
This role will sit at the centre of the brand’s global growth strategy, acting as the bridge between creative storytelling and commercial performance. The successful candidate will lead the direction of social, PR, influencer, partnerships and experiential activity while continuing to evolve the brand’s cultural relevance across international markets.
WHY THIS ROLE
This is a rare opportunity to shape the future direction of a globally recognised womenswear brand and lead high-impact brand initiatives across some of the industry’s most influential consumer touchpoints. The role offers the chance to work within an ambitious, founder-led business that continues to experience strong international growth and invest heavily into brand, product and customer experience.
Interested? Email your CV to melissa@whointhezoo.com.au or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Melissa
Job Code: 1617389
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Lead the global brand and GTM strategy across seasonal launches, campaigns and product drops
- Oversee influencer, ambassador, PR and partnerships strategy across key international markets
- Build and evolve a highly engaged community and ambassador ecosystem to drive brand advocacy and organic reach
- Lead organic social direction across TikTok, Instagram and emerging platforms
- Develop and execute large-scale experiential activations including pop-ups, VIP events and cultural partnerships
- Ensure strong brand governance and consistency across all creative, social and campaign output
- Collaborate cross-functionally with Product, Creative, Ecommerce and Marketing teams to align brand and commercial objectives
- Identify culturally relevant opportunities, trends and emerging consumer behaviours to keep the brand at the forefront of the market
- Analyse campaign performance, social engagement and customer insights to inform future brand strategy
REQUIREMENTS +
- Extensive experience within Brand, Partnerships, Influencer or Integrated Marketing leadership roles
- Strong background within fashion, lifestyle or digitally-native consumer brands
- Proven success leading integrated global campaigns within fast-paced ecommerce businesses
- Experience building community-led marketing strategies and ambassador programs
- Strong understanding of social-first customer acquisition and brand growth
- Ability to balance creative vision with commercial outcomes and data-driven decision making
- Experience managing cross-functional teams and collaborating with senior stakeholders
- Someone who thrives in founder-led, entrepreneurial environments and enjoys working at pace
- Deep understanding of Gen Z consumer behaviour, fashion culture and emerging social trends