GLOBAL MARKETING MANAGER | SYDNEY (ON SITE) | TOYS & ACCESSORIES
We’re partnering with a globally recognised toys & accessories brand on the search for a commercially minded, creatively exceptional Global Marketing Manager to help lead the next chapter of brand growth.
This is not a traditional corporate marketing role. The business is building an emotionally driven consumer brand with storytelling at its core, and is looking for someone who can balance creativity, world-building, commerciality, and execution at pace.
Working closely with founders and cross-functional teams across ecommerce, wholesale, creative, and product, this person will play a key role in bringing launches, campaigns, and seasonal moments to life across every customer touchpoint.
This opportunity would suit someone highly organised, visually led, commercially sharp, and excited by fast-moving founder-led environments.
The Role
Lead the global marketing function across campaigns, launch planning, creative coordination, and brand execution
Own the strategic marketing calendar, ensuring campaigns are commercially aligned, creatively cohesive, and delivered seamlessly across all regions
Act as the key connector between founders, ecommerce, wholesale, creative, social, and external partners
What Success Looks Like
Launches feel coordinated, exciting, and commercially impactful
Marketing calendars operate proactively and efficiently
Creative output feels elevated, cohesive, and brand defining
Teams are aligned and campaigns execute smoothly across markets
Customers feel emotionally connected to the brand and continue engaging long term
Marketing drives both short-term revenue growth and long-term brand equity
Interested? Email your CV to melissa@whointhezoo.com.au or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Melissa
Job Code: 1611472
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Own and manage the global marketing calendar across product launches, seasonal campaigns, partnerships, retail moments, and evergreen storytelling
- Lead campaign planning from concept through to execution across DTC, wholesale, social, email, paid media, and retail support
- Partner closely with ecommerce teams to align campaigns with revenue targets, launch pacing, customer journey optimisation, and conversion strategy
- Translate founder and brand vision into commercially effective campaigns and emotionally engaging storytelling
- Oversee creative briefing and rollout across photography, video, copy, email, paid ads, social content, and launch assets
- Ensure all marketing output feels cohesive, elevated, and aligned with the broader brand universe
- Collaborate cross-functionally with product and wholesale teams to support global launches and retailer sell-through
- Manage agencies, freelancers, creators, and production partners where required
- Analyse campaign performance and identify opportunities to improve engagement, traffic, conversion, retention, and customer acquisition
- Drive campaign timelines, approvals, and communication with exceptional attention to detail and follow-through
- Support long-term community building, customer affinity, and brand loyalty through storytelling-led marketing initiatives
REQUIREMENTS +
- 5+ years experience across marketing, brand, or campaign management within ecommerce, lifestyle, fashion, beauty, toys, accessories, gifting, or consumer brands
- Strong commercial instincts paired with exceptional creative taste
- Experience managing high-volume campaign calendars and product launches
- Deep understanding of ecommerce marketing and customer journey strategy
- Strong organisational and project management skills
- Excellent copywriting and creative briefing capability
- Comfortable working closely with founders in evolving, fast-paced businesses
- Ability to move fluidly between strategic thinking and hands-on execution
- Experience managing cross-functional teams and external partners
- A genuine passion for storytelling, emotionally connected brands, and creating work customers become obsessed with
Bonus Points
- Experience across toys, accessories, gifting, collectibles, kids, lifestyle, or fandom-driven brands
- Familiarity with platforms such as Shopify, Klaviyo, Meta, influencer marketing, or content-led growth strategies
- Experience scaling global consumer brands
- Strong understanding of organic social and creator ecosystems