Country Road x Homie: Upcycles Old Sweats Into Reimagined Pieces
Fashion retailer Country Road and Homie have teamed up to launch a range of pastseason Country Road garments reimagined into new pieces. Homie is a streetwear label and social enterprise based in Melbourne that supports reuse and minimises waste in the fashion industry by upcycling clothing. For this limited run, past-season heritage sweats have been sorted, cut, and mixed into different panels and combined to create a unique piece, like a puzzle.
HoMie Clothing , a Melbourne-based streetwear label and social enterprise is on a mission to transform how we think about our clothing. By reimagining old sweats into unique designs—crafted like a beautiful puzzle—they are leading the charge for circular fashion. 🌱
In addition, a special logo using puff print ink with the text “from the country road to the city streets” , designed by illustrator Nick Campbell, was added to elevate the final design.
Marcus Crook, creative director, Homie, said the collaboration hopes to inspire other brands to adopt circular practices. “We want to lead the charge in a circular fashion and social impact, driving meaningful change within the industry, ” he continued.
Using existing materials means we can reduce our reliance on new resources. It also provides a unique line of cool garments you won’t find anyone else wearing.
This limited-edition collection will feature 230 units and will be available in four select stores:
Brighton
Chadstone
South Yarra
Warringah Mall
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