CRM & CRO SPECIALIST | REMOTE

About the company:

This Australian-born fashion brand known for bold feminine, sophisticated silhouettes, and high-impact collections that deliver global appeal. We’ve grown from a resortwear label to a full ready-to-wear brand with a thriving online store and strong campaign aesthetic that blends high-fashion edge with trans-seasonal versatility.

About the job:

We're looking for a  CRM & CRO Specialist who can join our clients team on an ongoing part-time contract (8 hours/week) to take their email marketing, customer journeys, and onsite experience to the next level. Their list dates back to 2012, and while we’ve consistently sent weekly campaigns, we’ve only scratched the surface. This role is for someone who thrives on *execution*, takes initiative, and can turn their rich creative assets and customer data into revenue-driving flows and conversion uplift.

What you’ll bring:

  • Proven experience building and scaling flows in Klaviyo (with fashion or DTC brands)

  • Hands-on experience with A/B testing, CRO best practices, pop-ups, segmentation
    Strong grasp of customer psychology and lifecycle marketing

  • Eye for design and copywriting that drives clicks and sales

  • Proactive approach with strong attention to detail – you know how to execute fast

  • Bonus: experience integrating with Shopify, GA4, Polar Analytics or Triple Whale

If you're interested in hearing more about this position, please send your CV to connie@whointhezoo.com.au to organise a confidential chat.

Hiring Consultant: CONNIE

Job Code: SB1

Please note that only those applicants who fit the brief will be contacted in relation to their application.

 

RESPONSIBILITIES +

  • Build, test, and optimise Klaviyo flows across the full lifecycle (welcome, nurture, post-purchase, win-back, lapsed, VIP, cross-sell)
  • Use our brand content to create community-driven and styling-focused journeys
  • Increase repeat purchases, engagement and brand love via targeted personalisation
  • Develop site-wide CRO initiatives: improve pop-ups, test messaging, reduce bounce
  • Identify customer segments that respond to styling hooks, storytelling, and social proof
  • Track and report performance across flows, campaigns, and onsite experiments
  • Work with our founder, eCommerce team, and designers to brief, test and iterate quickly

REQUIREMENTS +

  • Proven experience building and scaling flows in Klaviyo (with fashion or DTC brands)
  • Hands-on experience with A/B testing, CRO best practices, pop-ups, segmentation
  • Strong grasp of customer psychology and lifecycle marketing
  • Eye for design and copywriting that drives clicks and sales
  • Proactive approach with strong attention to detail – you know how to execute fast
  • Bonus: experience integrating with Shopify, GA4, Polar Analytics or Triple Whale

THE DETAILS +

  • 8 hours/week ongoing contract (remote, flexible schedule)
  • You’ll be driving short-term wins while laying the foundation for long-term gains
  • Reporting directly to the founder and collaborating with a high-performing team
  • Competitive hourly rate based on experience

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E-Commerce / Digital Marketing / AnalyticsGuest UserWho In The Zoo