SOCIAL MEDIA MANAGER – LEAD THE DIGITAL VOICE OF A BOLD, WOMEN-LED MOVEMENT
Social Media Manager – Launch and Lead a Bold New Brand Era!
📍 Sydney or Melbourne | WFH | Start ASAP
This is a brand-new role, your chance to build something from scratch and make it unmissable.
We’re working with a high-growth, female-founded company that’s shaking up the investment and consumer brand space - and they’re looking for a Social Media Manager to lead their next chapter. With a new website launching soon and a major marketplace activation set this year, this is the perfect moment for someone with big ideas and bold creative energy to come in and build their entire social presence from the ground up.
You’ll lead the strategy and content across Instagram and TikTok for two influential founders, as well as drive the brand’s overall social voice - capturing key milestones, making real-time moments pop, and creating the kind of content that sparks community, movement, and momentum.
What Makes This Role Exciting:
It’s new. There’s no legacy content or process to work around - you’ll be setting the strategy, the tone, and the vision from day one
It’s launching. A new digital platform and marketplace is going live in a few months - your content will be at the centre of this rollout and campaign
It’s personal. You’ll help grow the personal brands of two dynamic, founder-led voices that already have a strong offline presence
It’s purposeful. Everything you create helps shift visibility, opportunity and capital into the hands of women-led businesses
Why Join:
Be the first in this role, set the foundation for how this brand shows up
Help shape one of the most exciting female-founded launches this year
Work directly with two powerhouse women on a mission to redefine ownership and success
Join a purpose-led, senior team with huge growth plans and creative freedom.
If you're interested in hearing more about this position, please send your CV to Amelia@whointhezoo.com.au to organise a confidential chat.
Hiring Consultant: Amelia Hubbard
Job Code: 1039023
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
What You'll Do:
- Own content and strategy across IG and TikTok for both founders and the brand
- Build a bold, emotionally intelligent voice that cuts through and builds real community
- Create content for key events, brand milestones, behind-the-scenes, and cultural moments
- Lead collaborations, activations, and takeovers with aligned creators and communities
- Work with photographers and creative teams to bring visuals to life pre- and post-launch
- Monitor performance and engagement, and build a playbook that other female founders can follow
REQUIREMENTS +
You’ll Thrive If You:
- Are a strategic and creative storyteller who can lead from concept to post
- Understand what it means to grow a brand and a personal profile on social
- Are tapped into what’s trending across consumer, culture, and women-led business
- Write with confidence, clarity and personality
- Are self-driven, collaborative, and excited to shape something new from the ground up
- Are based in Melbourne or Sydney, with flexibility to attend events or be on-site when needed
Bonus Points:
- Experience growing a founder’s or high-growth brand’s digital presence
- Familiarity with fashion, beauty, wellness, or lifestyle brands
- Comfort with visual storytelling and light editing (Canva, etc.)
- A passion for female entrepreneurship and creating real social impact