PARTNERSHIP & INFLUENCER SPECIALIST | ACTIVEWEAR
Build the partnerships behind a brand people love to wear.
We're partnering with one of Australia's exciting and fast-growing fashion and fitness brands to find a Partnerships Specialist to join their growing marketing team.
This is an opportunity for a commercially minded, relationship-driven marketer to take ownership of a thriving creator, affiliate and gifting ecosystem — playing a key role in growing the brand's community, content and commercial performance.
You'll be at the heart of the brand's creator community: building authentic relationships, discovering emerging talent, developing affiliate partnerships and turning genuine brand love into measurable growth.
This is a hands-on role for someone who understands social culture, creators, fashion, fitness and what makes a brand community tick. You'll need to be equally comfortable building relationships with creators, analysing performance data and spotting the next opportunity before anyone else does.
The Role
Reporting to the Organic Growth Manager, you'll own the day-to-day management and growth of the brand's creator and affiliate partnerships.
You'll manage a large and growing network of creators and affiliate partners, with a focus on building strong relationships, driving high-quality content and growing revenue through the partnership channel.
You'll also lead the brand's organic and reactive seeding strategy — keeping your finger on the pulse of social, identifying people who genuinely connect with the brand and creating opportunities to turn organic brand affinity into long-term partnerships.
Working closely with the wider marketing team across influencer, social, paid media and campaigns, you'll have a genuine opportunity to influence how the brand shows up in culture and continues to grow its community.
Interested? Email your CV to Shellie@whointhezoo.com.au or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Shellie Flude
Job Code: 1675183
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Own and nurture a portfolio of creator and affiliate partnerships, building authentic, long-term relationships
- Manage the end-to-end creator gifting program, from identifying and onboarding creators through to engagement, performance reviews and progression
- Recruit, onboard and manage affiliate partners, ensuring they are engaged, active and set up for success
- Identify emerging creators and community members who align with the brand's aesthetic, values and audience
- Manage creator progression across gifting, affiliate and paid partnership tiers
- Lead reactive seeding, using social listening to spot organic opportunities and engage with creators and customers in real time
- Monitor creator content and identify standout UGC with potential for organic, paid or wider brand amplification
- Work closely with the Paid Social team to facilitate access to high-performing creator content
- Analyse creator and affiliate performance, using data to identify opportunities to improve engagement, conversion and revenue
- Track key partnership KPIs, including affiliate revenue, partner growth, content output and gifting effectiveness
- Manage partnership budgets and ensure investment is paced effectively
- Oversee an offshore Partnerships Admin resource, providing clear direction, prioritisation and quality control
- Collaborate with the Social, Influencer, Paid Social and Campaign teams to ensure partnership activity supports broader brand and commercial objectives
- Continuously evolve partnership processes, systems and best practices as the brand scales
REQUIREMENTS +
You're a natural relationship builder with commercial instincts. You understand that great partnerships need to feel authentic to the creator, the audience and the brand — but you also know how to measure whether they're delivering.
You may come from a partnership, affiliate, influencer, creator, social or digital marketing background and be ready to take greater ownership of a growing partnerships function.
Ideally, you'll bring:
- 3–4+ years' experience across partnerships, affiliate marketing, creator programs, influencer marketing or a related field
- Proven experience managing creator or affiliate partnerships end-to-end
- Experience managing a sizeable partner network, ideally 100+ partners
- A strong understanding of affiliate marketing, commission structures, revenue attribution and ROI
- Confidence working with performance data and turning insights into actionable recommendations
- A strong understanding of the creator economy, social platforms and digital culture
- A genuine interest in fashion, fitness, activewear and lifestyle brands
- Excellent relationship-building and communication skills
- Strong organisational skills and an exceptional eye for detail
- A proactive, entrepreneurial mindset — you naturally spot opportunities and take action
- The ability to balance relationship management with commercial and operational priorities
- Experience managing or mentoring a junior team member or offshore resource is advantageous
- Experience within fashion, activewear, fitness, ecommerce or another high growth consumer brand is highly desirable