PERFORMANCE MARKETING LEAD | JEWELLERY & ACCESSORIES
Our client is an Australian jewellery, accessories, and fashion brand redefining modern luxury. Built on the idea of everyday, accessible indulgence, the brand challenges traditional jewellery norms with designs that feel effortless, contemporary, and just a little bit edgy. At its heart, our client exists to celebrate the strength and individuality of women, placing both its customers and its people at the centre of everything it does, as it works toward a shared and ambitious vision.
The Performance Marketing Lead will play a pivotal role in driving digital growth strategy, taking ownership of paid media across Meta, Google, TikTok and Pinterest to deliver strong revenue growth, customer acquisition and marketing performance. Reporting to the Leadership Team, this is a strategic yet hands-on position suited to an experienced marketer who can confidently lead campaign planning, execution, optimisation and reporting in a fast-paced, high-growth environment. Working closely with internal Creative and Marketing teams, as well as an external agency partner, the role focuses on using data and insights to optimise channel investment, improve efficiency and scale performance across both eCommerce and retail channels. With responsibility for managing a significant paid media budget and delivering measurable commercial outcomes, the role also offers future leadership potential as the broader performance marketing function expands.
Location: Zetland
Salary: $100k-$110k + super
Perks: Generous staff discounts, ongoing training and development, career growth opportunities with a rapidly growing business, birthday celebrations, team lunches, and company social events throughout the year.
Interested? Email your CV to Maisy@whointhezoo.com.au or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Maisy Staden
Job Code: 1616031
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Own and lead the paid media strategy across Meta, Google, TikTok and Pinterest, developing full-funnel campaigns focused on customer acquisition, retention, brand growth and overall business performance.
- Manage the end-to-end execution of campaigns, including audience targeting, budgeting, testing and optimisation, while continuously improving performance through data-led decision making and platform best practice.
- Oversee paid media budgets and performance metrics, monitoring ROAS, customer acquisition costs, conversion rates and revenue contribution to ensure profitable and scalable growth.
- Deliver detailed reporting and actionable insights, identifying trends, risks and opportunities while recommending strategies to improve efficiency, scalability and overall campaign effectiveness.
- Partner closely with Creative, Brand, E-commerce and Retail teams, as well as an external agency partner, to align paid media activity with broader marketing initiatives, creative direction and business priorities.
- Support the long-term growth of the brand's performance marketing function by building scalable processes, contributing to future team structure and potentially mentoring junior team members as the business expands.
REQUIREMENTS +
- 5+ years’ experience managing and scaling paid media campaigns across key platforms including Meta, Google, TikTok and Pinterest, with strong hands-on campaign management expertise.
- A proactive and adaptable self-starter who thrives in high-growth environments, takes ownership and enjoys building strategies, processes and results from the ground up.
- A well-rounded marketer with a balance of strategic thinking, analytical capability, creativity and strong execution skills, able to manage both high-level planning and detailed optimisation.
- Strong commercial and data-driven mindset, with experience in performance reporting, attribution, testing frameworks and confidently scaling spend based on results and profitability.
- Excellent analytical and problem-solving skills, with the ability to translate insights into actionable strategies, while experience or interest in OOH advertising would be highly regarded.