Meet Seirian Puw – Recruitment Consultant at Who in the Zoo

At Who in the Zoo, each of our consultants brings a unique perspective, shaped by their own career journey and passion for the industry. Today, we’re excited to introduce you to Seirian Puw, who specialises in Buying, Planning, and Product Development recruitment, bringing the invaluable lens of an ex-Buyer to her role.

What is your role at Who in the Zoo, and could you share your background?

*“My role is a Recruitment Consultant specialising in Buying, Planning, and Product Development roles, and I also bring an ex-Buyer’s perspective to recruitment, which I’m super excited about.

My background includes working within buying for global retailers like Primark, as well as some well-known Australian brands.

I relocated to Australia from the UK two years ago, and as someone who loves all things fashion, I’m thrilled to be starting this new chapter at Who in the Zoo.”*

What do clients and candidates appreciate most about working with you?

*“Candidates and clients value that I bring firsthand insight into the roles I now recruit for. I understand the pace and pressures of these positions — not just from a job spec, but from experience.

Clients describe my approach as relationship-driven and highly effective in identifying top talent. I take the time to understand each business beyond the brief, building genuine partnerships that lead to long-term success. I’m known for being proactive, transparent, and committed to connecting the right people with the right opportunities.”*

Outside of work, what are your passions and hobbies?

*“In my spare time, you’ll usually find me outdoors. I love exploring coastal walks, and I stay active with Pilates and Barry’s classes.

I’m also a big fan of matcha — my daily go-to — and I’ll happily enjoy a spicy margarita with friends when it’s time to unwind.”*

What sets Who in the Zoo apart from others in the industry?

“Our clients trust us as an extension of their brand, and our candidates see us as career partners. With a focus on quality over quantity, we deliver talent that makes a lasting impact.”

Who in the Zoo are you?

“I’d say I’m most like a Flamingo. I’ve been told I’m graceful and composed, and that I often stand tall and balanced, even in the toughest environments.”

📧 You can reach Seirian at seirian@whointhezoo.com.au